What is CRM?Initial Customer Relationship Management, Management of relations with the Client. Receive a set of computer applications that are attempting to link the data relating to customers, sales and in general all aspects of business enterprises to exploit these data for a better management of business processes. CRM is the sum of Marketing Database (willingness to scrutinize), and Marketing Services (the desire to please, exceeding customer expectations). It is a philosophy of knowledge management and business strategy. It is a process or methodology that helps to know more of the needs and behaviors of customers, so they can create better relations.
WebCRM includes, inter alia, the following characteristics:
• Automation sales force.
• Service of service and customer support.
• Automation marketing.
• Management of inventory.
• Support for multiple databases.
• Security Management.
• Customizing products.
• Calendar.
• E-mail via HTTP interface.
• Additional components (plug): support for Microsoft Outlook, support for Microsoft Office, Extension for Mozilla Thunderbird, Portal for customers, forms and more.
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